Written by: Htet Myint
AdventHealth is bringing a NASCAR show car to Southern Adventist University’s campus on Oct. 24. Organizers will park the car in front of Brock Hall as part of a special event planned by the university’s Public Relations Student Society of America (PRSSA) chapter.
The evening will include a seminar geared toward students, focused on branding strategies and AdventHealth’s approach to maintaining a public image. The event will be held at 6 p.m. on the first floor of Brock Hall, Room 1010.
The seminar promises to be an educational experience for individuals interested in marketing and branding, according to Lorraine Ball, Southern’s PRSSA staff sponsor and a professor in the School of Journalism and Communication (SJC). Anna Lowman, AdventHealth’s director of Strategic Partnerships, will be the keynote speaker, providing students with unique insights, Ball explained further.
According to its website, AdventHealth has partnerships with sports organizations such as the Orlando Magic, Tampa Bay Buccaneers and the Daytona International Speedway. The speedway is the home of the Daytona 500, considered the most prestigious race in NASCAR, according to information on the Sports Car Club of America website. Lowman has been instrumental in managing Adventhealth’s partnership with the Daytona International Speedway as well as cultivating new relationships in the sports industry, according to her LinkedIn profile.
AdventHealth also has a relationship with Southern, according to Ball. The healthcare system’s support extends to university’s nursing and business schools, as well as the SJC.
The seminar is geared toward students interested in marketing and public relations. However, all students are welcome to attend.
Ball said Lowman’s knowledge of branding tactics will be extremely useful for those pursuing careers in the communication and business arenas.