Southern Adventist University’s Enactus; chapter has added a new project to its curriculum—Marketing Kit Tools (MRKT). MRKT’s mission is to “assist low-revenue organizations by creating and enhancing their digital footprint and offering the fresh perspective of collegiate minds,” according to Enactus President Ashley Blake.
MRKT aims to reach small local businesses that were impacted by COVID-19. This includes any on-campus student-led businesses whose needs can be met by the services MRKT provides.
According to junior business administration major and Enactus project manager Kerby Desamour, Enactus’goal is not to just create online stores or social media pages for clients.
“We want to help teach their business these skills so that when we leave they are self-sufficient and successful,” Desamour said.
Aside from these goals, the MRKT team hopes that the project’s reputation will grow and help MRKT reach other communities outside of the local area while gaining real-world experience with digital marketing, according to Blake.
One of their clients, Peace of Thread, creates one-of-a-kind handcrafted accessories that are made by refugee women. With the help of MRKT, they were able to launch their Instagram account and website. The money made from each sale supports the women making the accessories and their families.
MRKT’s main focus is to help small businesses impacted by COVID-19, but are willing to extend their services to those who ask.
“We are willing to help anyone,” said Desamour. “We would love to help as many people as possible.” To contact the MRKT about helping a small business in need, email the organization at firstname.lastname@example.org.